A FRAZER GUIDE

Responding to Reviews and Requesting Testimonials

In any business, reputation matters. But for funeral homes, reputation is everything. A funeral is one of the most serious and sensitive services that people seek help with. That means families will take online reviews they see of a funeral home seriously. And your funeral home should too.

This eBook will explain why reviews matter and the difference between testimonials and reviews, and offer strategies for dealing with reviews.

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